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Reduced Market Value

Offering affordable access to housing on selected developments and plots.

What is the scheme?

Reduced Market Value, also known as Discount Market Value or Discount Market Sale in some areas, is a council homebuying incentive which helps buyers to secure their dream new-build home at a set percentage below open market value.

The scheme enables potential buyers to purchase a home at a reduced market value, with a discount of up to 30%* off the full price of the property, with reduction amount and eligibility varying dependent on your local authority.

A discount of up to 30%*

Helping you move into your dream home

This low-cost housing scheme is intended to provide families, individuals, and first-time buyers with better access to housing.

Eligibility criteria may differ depending on your council, but typically you must meet the following:

  • Your combined gross annual household income must not exceed 45% of the discount market value of the property
  • You must have a connection to the local area, such as a family tie or through your work
  • You cannot purchase one of these units as a second home
  • You must legally be allowed to own a property in the UK
  • You must have no other financial interests in any other residential properties

To find out more about your eligibility and the availability of reduced market value plots near you, contact the sales advisor at your chosen development or speak to your local authority.

Reduced Market Value FAQs

What are Reduced Market Value plots?

A Reduced Market Value plot is an affordable property which is sold at a set percentage below the open market value, only available to an eligible buyer. This is sometimes referred to as a Discount Market Value home or a section 106 plot.

Does it have to be sold at a reduced value?

Yes, the discount is tied to the property in order to ensure it continues to help those in need of affordable housing – it must be sold at the same discounted rate at which it was purchased, other than in occasional circumstances depending on tenure.

Will I own the home?

Yes, with Reduced Market Value schemes you can purchase the house at a discounted price of full market value, and own 100% of the home.

Do I still need a deposit?

Yes, you will still require a deposit as normal.

Can I sell a Reduced Market Value home as normal?

Reduced Market Value homes must be sold with discount applied, and buyers will need to undergo eligibility checks. This, as well as involvement from local authorities, can extend the selling process.

Alternative ways to buy

*'Reduced Market Value' is subject to eligibility, terms, and conditions, and will only be available on selected plots and developments. Please speak to your sales advisor for further information and seek advice from your solicitor.

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